Job Description
Role Overview
nWe are looking for a Strategic Brand Consultant with strong FMCG exposure and hands-on agency experience to lead brand strategy, GTM planning, and integrated media strategy for multiple food & consumer brands.
nThis role will work closely with leadership, planning, creative, and performance teams to build sharp brand narratives backed by solid media logic and execution-ready plans.
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nKey Responsibilities
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- Brand & Business Strategyn
- Develop brand positioning, category frameworks, and communication territoriesn
- Build GTM strategies for launches, relaunches, and market expansionsn
- Define brand architecture and long-term growth roadmapn
- Translate business objectives into clear brand KPIsn
- Media & Communication Strategyn
- Create integrated media plans (Digital + Offline)n
- Lead AOP planning (Quarterly / Annual)n
- Define media mix, budget allocation, phasing, and reach-frequency logicn
- Align media strategy with creative idea and consumer journeyn
- Work closely with performance teams on funnel strategyn

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nConsumer & Market Intelligence
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- Conduct category, competitor, and consumer insight analysisn
- Identify white spaces and emerging trends in FMCGn
- Use data (sales, media, digital, ORM, social listening) to sharpen strategyn
- Build insight-led storytelling, not generic decksn

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nClient & Internal Collaboration
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- Act as strategic SPOC for senior client stakeholdersn
- Guide creative, content, and media teams with clear strategic inputsn
- Review and elevate decks before client presentationsn
- Ensure strategic consistency across all brand touchpointsn

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nRequired Skill Set
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- Proven experience with FMCG brands (Food, Dairy, Staples, Nutrition preferred)n
- Solid agency background (Creative / Media / Integrated agencies)n

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nDeep understanding of:
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- Brand strategyn
- Media planning & buying logicn
- Digital ecosystems (Social, Search, Influ

📌 Strategic Brand Consultant (Noida)
🏢 Sociapa
📍 Noida