Job Description
Designation: Content Specialist
Experience: 1-3 years
Job Type: Full-time
Salary: Best in industry
Location: Gurgaon, India (work from office only)
Domain: Healthcare

Job Summary

● Create high-quality, accurate, engaging, content that supports business goals,
drives organic traffic, and improves user engagement.
● Develop and optimize content across websites, blogs, product pages, emails, and
other digital channels while maintaining brand consistency.
● Conduct research to ensure content is factually correct, relevant, and aligned with
audience needs and search intent.
● Maintain editorial standards, ensuring all content meets quality, compliance, and
brand guidelines before publication.
● Analyze content performance and implement data-driven improvements to
increase visibility, engagement, and business impact.
● Manage content workflows and deadlines effectively to ensure timely delivery of
projects and initiatives.

Key Responsibilities

● Write,



edit, and optimize content for articles, website pages, product descriptions,
emails, and marketing campaigns to drive engagement and conversions.
● Apply SEO best practices to improve content visibility, search rankings, and
organic traffic growth.
● Ensure all content complies with internal content policies, editorial guidelines, legal
requirements, and industry-specific regulations.
● Develop content in accordance with Google's quality frameworks, including
E-E-A-T and YMYL guidelines where applicable.
● Analyze content performance metrics and implement improvements based on user
behavior, search trends, and business goals.
● Stay updated on industry trends, audience preferences, and competitor activities
to identify current content opportunities and maintain content quality.

📌 Content Specialist (Gurugram)
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