06 Sep
|
Flo Mattress
|
Mumbai
06 Sep
Flo Mattress
Mumbai
Location: Sakinaka, Mumbai (On-site)
About Flo :-
Flo is one of India's fastest-growing D2C brands and among the first to introduce the direct-to-consumer model in the sleep solutions space.
What you will get :-
The opportunity to join a high-growth company with ample room to learn, experiment, and grow.
A collaborative team that is passionate about creating meaningful impact.
Direct exposure to senior leadership and involvement in key business decisions.
A fast-paced workplace where your work directly influences business growth.
What you will do :-
Own the end-to-end strategy, execution, and optimization of performance marketing campaigns across Google Ads, Meta Ads, marketplaces, and other relevant channels.
Manage media budgets ranging from high-scale spends to lean campaign allocations with equal efficiency.
Collaborate with cross-functional teams for campaign planning, goal setting, and performance analysis.
Build and maintain reporting dashboards using Looker Studio and Google Analytics 4 (GA4) for real-time insights.
Identify growth opportunities and recommend automation workflows using tools such as Zapier, scripts, and other solutions to improve efficiency.
Lead performance audits, conversion tracking setups, and cross-channel attribution modeling.
Stay updated on platform changes, industry trends, and AI-driven tools to continuously improve campaign performance.
What we're looking for :-
2+ years of hands-on experience in Performance Marketing or Digital Marketing (agency or brand side).
Proven track record of managing D2C performance campaigns across top, middle, and bottom-of-the-funnel stages.
Experience managing media budgets of ₹50 Lakhs+ per month and delivering successful campaign outcomes.
Experience with Marketplace Ads (Amazon, Flipkart) and Quick Commerce Ads (Zepto, Instamart, etc.) is an added advantage.
Strong command of Google Ads, including:
Search
Display
Shopping
Performance Max
YouTube Ads
Hands-on experience with Google Merchant C
📌 Performance Marketing Executive (Mumbai)
🏢 Flo Mattress
📍 Mumbai