Company Description Chai Nagri is a fast-growing F&B; and retail brand on a mission to make Indian chai a globally loved beverage. Founded in 2017 by two IT engineers-turned-entrepreneurs, the brand blends the warmth of traditional Indian chai with a contemporary café experience that appeals to modern consumers. With 30+ outlets across multiple Indian states, Chai Nagri offers freshly brewed chai in diverse variants and a wide range of comfort food. The company is expanding into retail with ready-to-brew chai boxes and premium tea gifting under Chai Nagri Creations, as well as offering franchise opportunities. Team members join a dynamic workplace focused on growth, innovation, and building a solid chai-loving community.
Role Description The Brand Development Executive role is a full-time, on-site position based in the Mohali district. This role involves developing and executing brand-building initiatives across café, retail, and franchise channels to strengthen Chai Nagri's market presence. Responsibilities include conducting market and consumer research, supporting brand strategy,



and coordinating brand campaigns and promotions. The executive will collaborate with marketing, operations, and franchise teams to ensure consistent brand messaging and visual identity across outlets and digital platforms. Day-to-day tasks also include monitoring brand performance, preparing reports and presentations, managing brand communication materials, and supporting events or collaborations that enhance brand visibility.
Qualifications
- Ability to develop and support Brand Strategy and Brand Management initiatives to build and maintain a strong brand identity.
- Competence in Market Research and Brand Marketing to analyze trends, understand consumer behavior, and drive effective brand campaigns.
- Solid Communication skills for creating clear brand messaging and coordinating with internal teams, partners, and external stakeholders.
- Bachelor's degree in Marketing, Business, Co

📌 Brand development executive (Sahibzada Ajit Singh Nagar)
🏢 CHAI NAGRI
📍 Sahibzada Ajit Singh Nagar