About This Job

FirstCry.com (BrainBees Solutions Ltd.)

Location: Pune City, Maharashtra, India

Work Mode: On-site

Industry: Retail

Job Description

Job Description:

Firstcry.com | Pune

Role Overview

Firstcry is looking for a Design Manager to lead the non-apparel design across Toys, School Supplies, Feeding, Nursing, Baby Gear and Consumables. This role includes design and CMF across a multi-brand portfolio, managing a team of designers, and working cross-functionally with product management, sourcing, and licensing partners, including Firstcry's Disney-licensed product line.

This is a hands-on leadership role suited to someone who can balance high-volume SKU development with strategic CMF direction, team management, and stakeholder communication.

Key Responsibilities

Lead design, CMF, and development of SKUs from brief to prototype across six categories: Toys, Baby Gear, School Supplies, Feeding, Nursing, and Consumables.Manage and mentor a team of designers,



distributing workload across categories while maintaining design quality and consistency.Own the Disney licensed product collaboration, managing IP compliance, CMF adaptation, and design sign-off directly with Disney's brand team, while maintaining Firstcry's internal commercial and quality standards.Drive continuous improvement in design infrastructure, iteration cycles, brief-to-prototype timelines, and prototyping pipeline efficiency.Assist in power content frameworks and product visual guidelines for use across the non-apparel portfolio.Integrate AI-assisted tools into the ideation pipeline to accelerate concept visualisation and stakeholder sign-off.Collaborate cross-functionally with product management, sourcing, and graphic design teams to ensure design output aligns with commercial and brand goals.

Required Skills & Experience

4–6 years of experience in kids' product design, with at least 1–2 years in a design lead or team management capacity.Solid portfolio demonstrating end-to-end NPD e

📌 Manager Designer (Pune)
🏢 FirstCry.com (BrainBees Solutions
📍 Pune