ROLE DESCRIPTION
Part
of India’s Leadership Team, leads the strategic direction of
marketing efforts within the local market, ensuring alignment with
area and global objectives while driving business
growth. Responsible for all aspects of
Marketing activities including HCP, Consumer, Digital, CRM and
Customer Experience. Responsible for leading
the marketing team, optimizing execution, and ensuring marketing
strategies contribute to long-term
success. KEY
RESPONSIBILITIES
Develop and execute
long-term marketing strategies that align with global and area
objectives. Provide leadership to India’s
marketing team, ensuring clear goals, performance tracking, and
continuous development. Collaborate with
affiliate leadership team and stakeholders in Commercial, Sales,
Medical etc., to align marketing execution with business
priorities. Oversee marketing budget
allocation, ensuring investments drive business growth and optimize
ROI. Marketing execution with flair and
innovation: ensure that Free Style Libre brand achieves high share




of voice and a strong link between marketing initiatives and sales
performance. Track and analyze marketing performance, leveraging
insights to refine strategies and improve
execution. Lead development of marketing
insights/slides for annual planning, business reviews and
LBE. Represent the affiliate in area and global
marketing discussions, advocating for local market needs and
ensuring strategy alignment. Ensure marketing
compliance with all legal and regulatory
requirements. Develop solid relationships with
key external partners, including agencies, media, and vendors, to
drive marketing effectiveness. Lead innovation
efforts, piloting new marketing approaches and evaluating their
potential for scale. Foster a culture of
collaboration, data-driven decision-making, and continuous
improvement across the marketing
team. QUALIFICATIONs &
EXPERIENCE
Bachelor’s degree in
business management, Science or other relevant fields. Advanced
Degree such a

📌 Associate Marketing Director, Adc India (Mumbai)
🏢 Abbott Laboratories
📍 Mumbai