Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.
As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce creative and impactful results.
Role: Digital Brand Lead
Location: Mumbai, Maharashtra
About the role:
Drive client's digital presence through strong campaign execution, high-quality content, and performance-led creative development. The role will own influencer marketing campaigns, manage performance marketing creatives across the consumer funnel, and deliver agile always-on content as .
What you will be doing:
1. Influencer Marketing
- Own influencer campaigns from ideation and briefing through creator selection, contracting coordination, content review, go-live, amplification, and reporting.
- Develop campaign ideas, content pillars, creator briefs, and guardrails aligned with the brand proposition, target audience, and platform behavior.
- Partner with influencer and creative agencies to shortlist relevant creators based on audience fit, content quality, brand safety, and cost efficiency.
- Track campaign performance, consolidate learnings, and recommend optimizations for future campaigns.
2. Performance Marketing Creative Management
- Own the creative pipeline for paid media across upper, mid, and lower funnel objectives.
- Translate media briefs and consumer insights into clear creative briefs for Meta, Google, and YouTube.
- Coordinate with brand, media, creative, and agency partners to deliver channel-ready assets on time and
📌 Digital Brand Lead (Mumbai)
🏢 APAC
📍 Mumbai