Description
The Project Director has end-to-end ownership of the assigned trade fair(s), with accountability for their
strategy, growth, commercial performance, market relevance and successful delivery.

As the business leader for the trade fair, the Project Director translates market opportunities into a clear
business strategy, drives revenue and profitability, strengthens the exhibitor and visitor proposition, and brings
together cross-functional teams and stakeholders towards shared outcomes.

The role requires a strong combination of commercial acumen, market and customer orientation, people
leadership and execution discipline, with the ability to move seamlessly between strategic priorities and
hands-on business delivery.

Roles and Responsibilities (including but not limited to):

Trade Fair Strategy & Growth
· Define the strategic direction, annual business plan and growth roadmap for the trade fair.
· Build a deep understanding of the sector, customer needs, competitive landscape and emerging
market opportunities.




· Strengthen the positioning and value proposition of the trade fair for exhibitors, visitors and the wider
industry ecosystem.
· Identify opportunities across new customer segments, markets, partnerships, formats and revenue
streams.

P&L; & Commercial Leadership
· Own the trade fair P&L;, including revenue, costs, profitability, budgets and forecasts.
· Drive year-on-year growth through exhibitor acquisition, retention, upselling, pricing and new revenue
opportunities.
· Lead sales strategy, pipeline and forecasting, while personally supporting strategic accounts and
critical closures.· Apply strong commercial judgement to pricing, discounting, space utilization and investment decisions. Customer, Market & Stakeholder Development · Build solid relationships with key exhibitors, customers, industry leaders, associations, government bodies and strategic partners. · Continuously gather market intelligence and customer insights to strengthen the trad

📌 Project Director- NB (Mumbai)
🏢 Messe Muenchen India
📍 Mumbai