Drive Allison Transmission's market expansion and brand leadership across India's commercial vehicle sector. As Assistant General Manager - Marketing, you will spearhead integrated marketing strategies for On-Highway Truck and Bus segments, Off-Highway applications, and Defense programs—directly influencing revenue growth and market share in one of the world's fastest-growing mobility markets. This role combines strategic market development with hands-on execution, positioning you as a key architect of Allison's success throughout the region. ESSENTIAL FUNCTIONS Strategic Planning & Execution Partner with senior management to develop and execute comprehensive marketing programs, strategies, and campaigns that drive measurable business results Lead market segmentation analysis and develop segment-specific strategies in collaboration with regional country teams Design and implement marketing plans that communicate Allison's core value proposition: performance, productivity, efficiency,



and reliability Market Development & Intelligence Identify and quantify market opportunities for recent Allison products, providing critical insights for product specifications tailored to Indian requirements Conduct market analysis and competitive intelligence to track evolving marketplace dynamics and inform strategic decisions Establish data management and tracking systems to optimize marketing effectiveness and support sales growth initiatives Cross-Functional Leadership Coordinate with Asia-Pacific team members to ensure consistent, effective marketing strategies that accelerate sales growth across India Support cross-regional opportunities and Strategic Insight initiatives to maintain Allison's competitive advantage globally Collaborate with internal departments and external partners on strategic projects Brand Building & Communications Develop regional marketing tools and resources to strengthen Allison's brand presence and market positioning Build and manage a strategic mix of inte

📌 Assistant General Manager (India)
🏢 Allison Transmission
📍 India