Description
A. Trade Marketing & Retail Excellence
- Own the annual Trade Marketing strategy and calendar, aligned to business priorities, brand strategy, product launches, scheme calendars and regional market opportunities.
- Develop the retail visibility strategy across Retail, Experience Centres and other relevant channels, including POSM, in-shop branding, display systems, outdoor branding and retail experience assets.
- Define differentiated retail interventions by outlet/customer segment and ensure the POSM mix reflects priority categories, recent launches and premiumization objectives.
- Drive deployment and compliance of retail assets through the sales network; identify gaps through market visits, audits and data and close them with clear action plans.
- Develop scalable retail toolkits and standards that improve counter share, shelf/display presence, shopper navigation and brand consistency.
- Partner with Sales to identify high-potential outlets and markets where focused trade interventions can unlock incremental throughput, visibility or premium mix.

B.



Experience Centres & Strategic Partner Activation
- Build and manage an engagement calendar for Legrand’s Experience Centres (Studios/ ZIPs)
- Improve the overall customer and shopper experience through displays, demonstrations, experiences, launch programs and partner-specific activations.
- Develop programs that support incremental sales, lead generation, conversion and premiumization
- Create post-activation measurement frameworks linking activity to sales uplift, leads/funnel movement, conversion and partner performance.

C. Experiential Marketing, BTL & Influencer Engagement
- Own the BTL and experiential activation calendar across electricians, retailers, architects, dealers and other relevant influencers/decision-makers.
- Develop concepts and execution frameworks for retailer meets, electrician engagement, product demonstrations, roadshows, consumer experiences, launches and other field activations.

📌 Group Manager (Mumbai)
🏢 Legrand
📍 Mumbai