06 Sep
|
AstraZeneca
|
Bengaluru
06 Sep
AstraZeneca
Bengaluru
GCL: D1/D2
Introduction to role:
Are you ready to lead the evolution of search—from traditional SEO to AI-powered discovery—and see your strategy shape how patients and healthcare professionals find trusted information? You will be based in Bangalore and work across global markets. You will lead the full search journey. You will also develop our generative experience strategy that links advanced technical SEO and next-generation AI search to increase growth and visibility.
You will lead a high-performing team of analysts, partner with cross-functional experts, and bring clarity to sophisticated challenges as we move at pace This is a role for a builder and a shaper: you will experiment, learn fast, and scale what works. How would you ensure our brand earns citations in LLM outputs while lifting organic performance across markets.
Accountabilities:
- Team Leadership: Coach, develop and direct a global team of analysts to deliver high-quality search experience tactics with consistency and speed.
- Organizational Change: Lead market-by-market adoption of evolving search strategies,
aligning collaborators and embedding recent ways of working across a matrixed organization.
- Quality Assurance: Own end-to-end QA for results, ensuring factual accuracy and alignment with project objectives, timelines and collaborator expectations.
- Strategic Storytelling: Translate ambiguous, complex search challenges into clear narratives, recommendations and decisions for senior stakeholders.
- Cross-Market Alignment: Harmonize priorities across functions and geographies, balancing challenging needs to advance a unified search vision.
- Experimentation and Roadmap: Design and run research and tests; present findings and inform roadmap decisions that improve search experience outcomes.
- Keyword and Topic Strategy: Lead keyword and topic research using Google Keyword Planner, SEMrush and Bright Edge to guide content and optimization strategies.
- Technical SEO Excellence: Monitor, analyz
📌 Search Experience Lead (Bengaluru)
🏢 AstraZeneca
📍 Bengaluru