We are seeking a Senior CDP Developer to design, build, and manage a Customer Data Platform (CDP) as part of an enterprise CRM program. The role focuses on creating a unified Customer 360 view, enabling segmentation, activation, and data-driven insights while collaborating closely with Data Engineering teams.
Key Responsibilities
- Design and maintain Customer 360 data models within the CDP
- Implement identity resolution (customer matching and merging logic)
- Develop and manage customer segmentation (e.g., VIP, churn, lifecycle stages)
- Enable data activation across CRM and engagement platforms
- Ensure data quality and validation from upstream systems
- Prepare clean, structured datasets to support AI/ML use cases
- Enforce data governance, consent management, and access controls
- Collaborate with Data Engineers on data ingestion, transformation, and pipelines
- Build custom LLM-based solutions where applicable
Required Skills
- Solid proficiency in SQL (mandatory)
- Hands-on experience with CDP platforms (Salesforce Data Cloud preferred)
- Expertise in customer data modeling and Customer 360 concepts
- Knowledge of identity resolution and data matching techniques
- Experience working with data pipelines and integration teams
Experience
- 6+ years of experience in CDP, data platforms, or CRM data roles
- Proven experience handling large-scale customer data environments
Nice to Have
- Experience within the Salesforce ecosystem
- Understanding of ETL/ELT pipelines
- Domain experience in hospitality, gaming, or retail
- Exposure to Kafka / real-time streaming technologies