Description
This role is for one of Weekday’s clients
Salary range: Rs 4000000 - Rs 4500000 (ie INR 40 - 45 LPA)

Min Experience: 6+ years
Location: Bengaluru
JobType: full-time

Requirements
Key Responsibilities

Performance Marketing Strategy & Execution
• Own the end-to-end performance marketing strategy across Personal Loans, Insurance, and Investment
products.
• Plan, execute, and continuously optimize paid campaigns across Google Ads, Meta, programmatic/DSPs,
affiliate networks, app install and emerging channels.
• Build channel and product-specific media plans for three distinct funnels: Recent User Acquisition,
Cross-sell, and Repeat/Retention.

Full-Funnel Growth Ownership
• Own CAC, ROAS, conversion rates, LTV:CAC, and other core performance metrics across all products.
• Design and run cross-sell campaigns that convert existing Personal Loan customers into Insurance and
Investment users.
• Build repeat-customer and win-back programs that drive repeat borrowing and continued product usage
among the existing base.
• Balance acquisition cost, volume,



and quality across always-on and campaign-based media plans.

Budget, Vendor & Partner Management
• Manage and forecast large monthly media budgets across multiple products and channels.
• Own relationships with ad platforms, agencies, and affiliate/media partners; negotiate rates and evaluate
new partnership opportunities.
• Ensure spend discipline and efficient budget allocation basis real-time performance data.

Data, Analytics & Experimentation
• Partner with Data Science and Analytics teams to build attribution models, cohort analysis, and
forecasting frameworks.
• Use MMPs (AppsFlyer/Branch), GA4, and internal dashboards to track and report performance.
• Run structured A/B tests across creatives, landing pages, audiences, and bidding strategies to improve
funnel efficiency.

Team & Stakeholder Management
• Lead, mentor, and grow a team of performance marketers.
• Collaborate cross-functionally with Product,

📌 Senior Manager (Bengaluru)
🏢 Weekday AI
📍 Bengaluru