Description
???? ???? ?? ??? ??? ?? ??? ???????'? ???????
?????? ?????: ?? ?????? - ?? ??????? (?? ??? ?-?? ???)

Experience: 1+ yrs
Location: Bangalore
Job Type: Full-time

We are looking for a creative and trend-savvy Social Media & Influencer Marketing Executive to help build and grow a fashion brand designed for Gen Z women, with a strong focus on individuality, self-expression, and contemporary culture.
The ideal candidate will have a strong understanding of Gen Z behaviour, fashion, social media trends, creators, and internet culture. You will play a hands-on role in building the brand's social presence, creating engaging short-form content, managing influencer collaborations, and developing an active online community.

Requirements
Key Responsibilities
- Own and grow the brand's presence across Instagram, YouTube Shorts, Snapchat, Pinterest, and emerging social platforms.
- Develop and execute a Gen Z-focused social media strategy and content calendar.
- Create and coordinate engaging Reels, Stories, posts, short-form videos, and other social content.




- Stay ahead of emerging Gen Z trends, memes, creators, music, fashion movements, and internet culture.
- Identify and build relationships with relevant fashion, lifestyle, and micro-influencers.
- Manage influencer campaigns end-to-end, including creator identification, outreach, negotiations, briefing, content approvals, and performance tracking.
- Collaborate with creators and influencers to develop authentic, on-brand content.
- Monitor social media performance, including reach, engagement, conversions, and campaign ROI.
- Use performance insights to continuously optimise content and influencer campaigns.
- Work closely with founders and creative teams to develop compelling brand stories and campaigns.
- Build and nurture an engaged, active, and loyal online community.
- Identify recent social platforms, content formats, and creator opportunities that can strengthen brand visibility.
- Support the development o

📌 Social Media Marketer (Bengaluru)
🏢 Weekday AI
📍 Bengaluru