SEO Manager (AI-first growth)

About Apty

Apty is an AI-enabled Digital Adoption Platform that shows where work breaks inside enterprise applications, helps teams fix issues with less effort, and proves that execution improved.

We are evolving digital adoption — moving from overlays and activity metrics to execution visibility, faster fixes, and measurable ROI.

Role overview

Weʼre looking for an SEO Manager (4—7 years experience in B2B SaaS) who can drive organic growth in an AI-first search landscape.

This is not a traditional SEO role.

You will own:

· Search strategy across Google + AI platforms (GEO / AI search)

· Keyword + intent strategy

· Content structure and optimization

· Organic pipeline contribution

You will work closely with content, but you are the brain behind what gets created, why it ranks, and how it converts.

What youʼll own

1. AI-first SEO strategy (core focus)

· Build and execute an AI-first search strategy (GEO + LLM optimization)

· Optimize Apty for:

· AI search engines (ChatGPT, Perplexity, Gemini)





· Featured snippets / zero-click results

· Entity-based search and semantic relevance

· Ensure Apty content is discoverable, extractable, and quotable by AI systems

2. Keyword & search intent ownership

· Own end-to-end keyword strategy:

· High-intent keywords

· Problem-led keywords

· Map keywords to:

· Buyer stages

· Core personas

· Move beyond volume → focus on pipeline-driving intent

3. Content strategy & structure

· Work with content team to:

· Define content briefs, outlines, and narrative structure

· Ensure every page is:

· Search-optimized

· AI-readable

· Outcome-led (not feature-led)

· Enforce:

· Explicit information hierarchy

· Internal linking strategy

· Topic clusters and authority building

4. Technical & on-page SEO

· Own on-page optimization:

· Metadata, schema, headings, internal links

· Partner with engineering for:

· Site performance

· Indexing, crawlability

📌 SEO Manager (Hyderabad)
🏢 Apty Software
📍 Hyderabad