The CoinDCX Journey: Building the Future of Finance

At CoinDCX, our mission is explicit – to make crypto and blockchain accessible
to every Indian and enable them to participate in the future of finance. As
India's first crypto unicorn valued at $2.45B, we are reshaping the financial
ecosystem by building safe, transparent, and scalable products that power
adoption at scale. We believe that change starts together. It begins with bold
ideas, relentless execution and people who want to build what's next. If you're
driven by purpose and thrive in environments where your work defines the next
chapter of an industry, you'll feel right at home here.

About the Role

This isn't a typical Senior SEO / ASO Manager role.

Search is being rewritten in real time. Google is no longer the only front
door – Indians increasingly discover crypto through AI answer engines,
generative search, and app store surfaces before they ever reach a website.
You'll own how millions of them find, trust, and choose CoinDCX across every
one of these surfaces: organic web, the Play Store and App Store, and the




fast-emerging world of AI-driven search (AEO, GEO, and LLM answers).

This role exists because organic discovery is now one of CoinDCX's largest
and most defensible growth levers – and because the rules of that channel are
changing faster than they ever have. You'll set the strategy, build the
systems, and own the programmatic infrastructure that keep us visible and
authoritative as search fragments across traditional engines, app stores, and
large language models.

What You'll Do

* Own end-to-end SEO strategy across technical, on-page, off-page, and
programmatic – driving qualified organic traffic, rankings, and conversions at
scale.
* Lead App Store Optimization (ASO) across the Play Store and App Store –
metadata, creatives, keyword rankings, ratings, and A/B experiments that grow
installs and install-to-activation.
* Build CoinDCX’s presence in AI and answer engines – optimise for AEO
(fea

📌 Senior Manager-SEO/ASO (Bengaluru)
🏢 Growth & Marketing
📍 Bengaluru