Job Summary: We are seeking a highly skilled Eloqua specialist to join our marketing team. The role will have responsibility of managing Eloqua instance including all related activities such as data management, email design/testing, lead scoring, segmentation, reporting and analysis and integrations.
Key Responsibilities:
- Campaign Development: Design, develop and implement automated marketing campaigns in Eloqua, including email marketing, lead nurturing and scoring.
- Data Management: Setup, manage and maintain data integrations between Eloqua and CRM systems such as salesforce or Microsoft Dynamics.
- Lead Scoring & Segmentation: Develop and optimize lead scoring models and audience segmentation based on customer behaviour and demographics.
- Eloqua Configuration: Manage and configure Eloqua settings, including user permission, data fields and API integrations.
- Testing & Optimization:
Conduct A/B testing on campaigns and optimize workflows for better engagement and conversion rates.
- Reporting & Analytics: Monitor and analyse campaign performance, generate reports, and provide actionable insights for continuous improvements.
- Troubleshooting: Identify and resolve issues related to data syncing, email deliverability, and other technical aspects of Eloqua
- Training & Support: Provide support and training to marketing users on Eloqua best practice and system functionality.
Required Skills:
- Technical Expertise:
- Proficiency in Oracle Eloqua for at least 2 years.
- Experience with HTML, CSS, and JavaScripts for email templates and landing pages
- Familiarity with CRM platforms (Salesforce, MS Dynamics) and their integration with Eloqua
- Solid understanding of API integration and data flows between marketing automation tools and CRM
- Marketing Skills: Strong understanding of digital marketing principles, lead generation, and customer journe
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