Description
Job Description

Job Title: Manager – Email Marketing
Experience range: 8 – 12 years
Business Function/Sub Function: Digital Marketing
Location: Noida, India

ROLE PURPOSE:

We are seeking a skilled and results-oriented Manager – Email Marketing to join our higher education company.

As Manager – Email Marketing, you will play a critical role in driving retention, engagement, lead nurturing, and conversion through lifecycle marketing and marketing automation. The role will be responsible for developing and executing personalised customer journeys across Email, WhatsApp, SMS, and Push Notifications.

The ideal candidate should have robust hands-on experience in marketing automation, workflow creation, journey orchestration, audience segmentation, and trigger-based communication. You will work closely with marketing, CRM, admissions, technology, and business teams to build automated journeys that improve engagement, application progression, enrolment, and overall business growth.

ROLE and RESPONSIBILITIES:

1. Develop and execute lifecycle marketing strategies:





Create and manage retention and lifecycle marketing strategies across the customer journey, including lead nurturing, engagement, application progression, conversion, reactivation, and retention.

2. Build and manage automated journeys:

Design and execute automated workflows and customer journeys using behavioural, event-based, time-based, and audience-based triggers to deliver relevant communication at the right stage of the customer lifecycle.

3. Manage multi-channel retention campaigns:

Plan, execute, and optimise campaigns across Email, WhatsApp, SMS, and Push Notifications, ensuring effective channel orchestration, personalisation, and communication frequency.

4. Leverage marketing automation platforms:

Work hands-on with platforms such as MoEngage, WebEngage, CleverTap, Marketo, NotifyVisitors, or similar tools to build campaigns, workflows, segments, triggers, and automated journeys.

📌 Manager – Email Marketing (Noida)
🏢 Gedu global education
📍 Noida