Job Description Summary
Novartis is on a mission to transform medicine and improve lives worldwide. As a global leader in healthcare, we leverage advanced technology, data, and digital capabilities to deliver patient-centric solutions, enhance customer engagement, and drive innovation. Within this context, the US CRM organization plays a critical role in shaping the transformation to next-generation CRM Innovation Labs that identifies and tests opportunities that can improve customer engagement, user experience, productivity, and CRM capabilities. Its work combines structured discovery, rapid experimentation, and evidence-based recommendations.

The Senior Manager, CRM Innovation & Experimentation leads defined innovation opportunities and experiments within the Hyderabad Labs extension. Reporting to the Director, CRM Enablement, Hyderabad, the role partners with the Associate Director, CRM Innovation Labs, US Labs leadership, Product Owners, business teams, technology partners, and control functions to scout emerging possibilities, run prototypes and proofs of concept,



coordinate internal and external contributors, and convert learning into decision-ready recommendations.

Job Description
Senior Manager - CRM Innovation & Experimentation
Location – Hyderabad #LI Hybrid

Major Accountabilities:
- Explore business challenges, user needs, product gaps, market trends, and emerging technologies to identify relevant CRM opportunities.
- Scout and assess startups, technology providers, specialist partners, and external capabilities against defined business needs and experiment objectives.
- Triage opportunities to determine whether they require experimentation, can reuse existing CRM capabilities, or should be redirected to another accountable team.
- Shape selected opportunities into transparent problem statements, hypotheses, expected benefits, success measures, assumptions, risks, and decision criteria.
- Lead timeboxed discovery, prototyping, proof-of-concept, user validati

📌 Senior Manager (Hyderabad)
🏢 Novartis
📍 Hyderabad