Job Description

Company: B-Tech Digital Agency

/n

Location: Coimbatore

/n

Job Type: Full-Time

/n

Experience: 0– Years Preferred

About the Role /n

B-Tech Digital Agency is looking for a Performance Marketer with hands-on experience in Meta Ads, Lead Generation and Social Media Management .

/n

The ideal candidate should be able to plan, execute, monitor and optimize digital advertising campaigns with a strong focus on generating quality leads and measurable results for clients .

Roles & Responsibilities /n

/n
- Plan, create and manage Facebook & Instagram (Meta) Ad campaigns
/n
- Handle Lead Generation, Traffic, Engagement and Conversion campaigns
/n
- Research and create relevant target audiences, custom audiences and retargeting audiences
/n
- Monitor and optimize campaigns to improve CPL, CPC, CTR, CPA and overall ROI
/n
- Perform A/B testing on creatives, ad copy, audiences and campaign strategies
/n
- Identify winning campaigns and scale them effectively
/n
- Coordinate with the Graphic Design & Content Team for ad creatives
/n




- Manage clients' Facebook & Instagram social media accounts
/n
- Plan and maintain social media content calendars
/n
- Monitor campaign budgets and daily ad spend
/n
- Analyse lead quality and campaign performance
/n
- Prepare weekly/monthly performance reports
/n
- Provide recommendations to improve client campaign results
/n
- Stay updated with Meta Ads trends, algorithm changes and digital marketing strategies
/n

Required Skills /n

/n
- Solid practical knowledge of Meta Ads Manager
/n
- Facebook & Instagram Advertising
/n
- Lead Generation Campaigns
/n
- Audience Targeting & Retargeting
/n
- Campaign Optimization
/n
- A/B Testing
/n
- Social Media Management
/n
- Basic understanding of Meta Pixel and conversion tracking
/n
- Ability to analyse campaign metrics and make data-driven decisions
/n
- Good communication and team coordination skills
/n

Added Advantage /n

Knowledge or experience in:

/n

/n
- Google Ads
/n
-

📌 PERFORMANCE MARKETER (Coimbatore)
🏢 B-Tech Digital Agency
📍 Coimbatore