Job Description

Organization: Women Leadership Circle (WLC)
Location: Mumbai
Reporting To: COO / CEO
ROLE -
The Business Development Manager will be responsible for driving revenue growth for Women Leadership Circle across both B2B and B2C segments, with a strong focus on lead generation through digital marketing and relationship-building. This role will identify, develop, and convert opportunities with corporates, institutions, partners, and individual members, aligned with WLC’s mission of enabling and aiding. women in leadership.
KEY RESPONSIBITIES -
Business Development – B2B & B2C
 Identify, develop, and manage opportunities across B2B (corporates, institutions, ecosystem partners) and B2C (individual women leaders interested in joining WLC membership).
 Build and maintain a healthy sales pipeline from programs, social media platforms, events, partnerships, and bespoke offerings.
 Conduct market research to identify new segments, and partnership opportunities relevant to WLC’s offerings.
 Lead outreach to key decision-makers (HR, L&D;, D&I; heads, business leaders)



to pitch WLC programs and partnerships.
Digital Lead Generation & Growth
 Work closely with the marketing team to design and run digital campaigns (email, social media, performance marketing, webinars) for lead generation.
 Define and track key metrics such as lead volume, conversion rates, cost per lead, and ROI of digital initiatives.
 Optimize landing pages, lead forms, and funnels to improve conversion from enquiry to closure.
 Use CRM and marketing tools to nurture leads through campaigns, follow-ups, and personalized communication.
Relationship Management & Conversion
 Build and nurture solid relationships with corporate stakeholders, partners, and high-potential individual members.
 Conduct sales meetings, presentations, and demos (online/offline) to showcase WLC offerings.
 Negotiate proposals, pricing, and partnership terms within defined guidelines and close deals.
 Represent WL

📌 Business Development Manager (India)
🏢 Women Leadership Circle
📍 India