About the role Pepper is building one of India’s strongest AI-first content brands, and social media is at the center of that story. We’re looking for a Social Media Manager who can own Pepper’s presence across LinkedIn, Instagram, X, YouTube, and emerging platforms—turning our ideas, product launches, customer stories, events, and AI POVs into content people genuinely want to engage with.
This is not a scheduling or community management role. You’ll shape how Pepper shows up online, define our social voice, build campaigns that grow reach and engagement, and work closely with design, content, SEO/GEO, video, and marketing teams to make Pepper a brand people recognize instantly.
Think brand strategist meets social storyteller—someone who understands internet culture, startup ecosystems, and B2B SaaS marketing, while still being hands-on enough to write captions, brief creatives, and jump into launch-day content.
Social media branding and strategy
Own Pepper’s social media identity across platforms. Define the tone, messaging,
and content pillars that make Pepper’s brand feel consistent, memorable, and relevant.
End-to-end social content
Plan, create, publish, and optimize content across LinkedIn, Instagram, X, YouTube, Threads, and other relevant channels. Translate product launches, blogs, newsletters, customer stories, and industry insights into engaging social-first content.
Lead social campaigns around product launches, AI Native, webinars, events, reports, partnerships, and company announcements. Creative collaboration
Work closely with designers, video editors, copywriters, and marketers to brief creatives, review assets, and ensure everything aligns with Pepper’s brand guidelines.
Community and engagement
Performance and experimentation
Track engagement, reach, follower growth, content performance, and campaign impact. 3–5+ years of experience managing social media for a B2B SaaS, startup, media, or content-first brand.
~ Robust understanding of L
📌 Virtual Social Media Manager (Mumbai)
🏢 Pepper
📍 Mumbai