Key Responsibilities:
- Plan, launch, manage, and optimize paid campaigns across Meta Ads, Google Ads, and other platforms:
- Manage advertising budgets and ensure efficient allocation of spend
- Monitor key metrics including ROAS, CPA, CPL, CTR, CPC, conversions, and overall campaign ROI:
- Conduct audience, competitor, and keyword research
- Develop and test different ad copies, creatives, audiences, and campaign strategies
- Identify performance issues and implement optimization strategies
- Set up and monitor conversion tracking, pixels, events, and analytics
- Work closely with the creative and content teams to develop high-performing ad assets
- Prepare regular campaign performance reports and provide actionable insights
- Stay updated with changes to advertising platforms, algorithms, and performance marketing trends

Requirements:
- 2+ years of hands-on experience in Performance Marketing / Paid Advertising:




- Strong experience with Meta Ads Manager and Google Ads:
- Good understanding of conversion tracking, Google Analytics, pixels, events, and attribution
- Solid analytical and problem-solving skills
- Experience managing advertising budgets and optimizing campaigns based on performance data
- Ability to independently manage campaigns from setup through optimization and reporting
- Strong communication and organizational skills

Preferred Experience:
- Lead generation campaigns
- E-commerce campaigns
- Real estate or service-based businesses
- Experience working with multiple clients or brands
- Knowledge of landing page and funnel optimization

Pay: ₹21,000.00 - ₹26,000.00 per month

Work Location: In person

📌 Performance Marketing Specialist (Kolkata)
🏢 HM Digital
📍 Kolkata