Job Overview

Role

The Marketing Automation & Salesforce Specialist will be the technical lead for Osttra’s lead generation and nurturing engine. This role is responsible for the end-to-end management of Pardot (Marketing Cloud Account Engagement) and its integration with Salesforce, ensuring that our marketing processes are automated, our data is clean, and our reporting is actionable.

Key Responsibilities. Pardot Administration & Automation
- Process Architecture: Build and optimize complex Engagement Studio programs (drip campaigns) for long-term lead nurturing.
- Campaign Execution: Manage the full lifecycle of "Single Send" campaigns, including list segmentation, A/B testing, and deployment.
- Automation Logic: Set up and audit automation rules, completion actions, and dynamic content to personalize the prospect journey.

2. Salesforce Integration & Data Management
- Sync Oversight: Manage the Pardot-Salesforce connector to ensure seamless data flow between Marketing and Sales.
- Lead Management:



Maintain lead scoring and grading models to prioritize high-value prospects for the Sales team.
- Data Hygiene: Act as the gatekeeper for database health; performing regular audits, managing opt-outs (GDPR/CCPA compliance), and resolving sync errors.

3. Reporting & Insights
- Performance Dashboards: Build and maintain Salesforce reports and dashboards to track campaign ROI, MQL-to-SQL conversion rates, and funnel velocity.
- Lifecycle Analytics: Utilize B2B Marketing Analytics to provide stakeholders with insights into which channels are driving revenue.
- Feedback Loops: Regularly present performance data to the marketing team to guide future strategy and spend.

Required Skills & QualificationsTechnical Expertise
- Platform Mastery: 5+ years of hands-on experience with Pardot and Salesforce CRM.
- Data Logic: Solid understanding of Salesforce objects, custom fields, and how they map to marketing automation tools.
- Analytics: Expert-level skills in Salesforce rep

📌 Marketing Technology (Gurugram)
🏢 Osttra
📍 Gurugram