Overview:
Inbound & Outbound Pipeline
- Work inbound leads from marketing — qualify fast, follow up same day, convert to pipeline
- Run your own outbound motion — identify target accounts, research them, write personalised outreach, and book meetings yourself
- Use cold calling as a core channel not a backup. Know how to get someone on the phone and earn 10 minutes
- Use tools like Apollo, Clay, Outreach, or Salesloft to build sequences that feel personal, not automated
- End-to-End Sales Cycle
- Meeting setup — you book it, you own it.
- Discovery — run structured discovery to uncover real pain around AI readiness, context failures, and data governance. Use MEDDIC or similar to qualify hard
- Demo — tailor every demo to what you learned in discovery. No generic walkthroughs. The prospect should see their problem in your product
- Proposal & negotiation
- Close — manage the final mile: procurement, legal, sign-off. Know who the real decision-maker is and get in front of them
- Account growth — once a deal is live, look for expansion. New use cases, recent business units,



new stakeholders

CRM & Pipeline Hygiene
- Keep Salesforce (or equivalent) current at all times — stages, next steps, close dates, contact roles
- Review pipeline weekly and know which deals need attention.
- WHO DOES WELL HERE
- You have booked your own meetings regularly.
- You have sold a technical product to a technical buyer without needing a pre-sales engineer in every call
- You are comfortable in ambiguity. The category is new. The playbook is still being written. That excites you
- You track your own numbers without being asked — dials, connect rate, pipeline coverage, conversion

Responsibilities:
THE ROLE

You own the full sales cycle for Synapt.AI's Context Substrate — from first outreach to closed deal to account growth. That means working both inbound leads and outbound targets, setting up your own meetings, running discovery, demoing the product, negotiating, and closing. You run the who

📌 Growth Account Executive (Guindy)
🏢 Prodapt
📍 Guindy