Company: California Nutralife Global Wellness Inc.
Location: Mumbai (In office)
Industry: FMCG / Personal Care / Personal Hygiene
Experience: Minimum 3 yrs
Salary: ₹6-8 LPA
Employment Type: Full-Time

About the Role

California Nutralife Global Wellness Inc. is looking for a General Trade (GT) Distribution Sourcing Manager to lead distributor appointment and market expansion activities for its personal hygiene and personal care portfolio.

Key Responsibilities

Distributor & Super Stockist Appointment
- Identify and appoint distributors, super stockists, and channel partners across assigned territories.
- Develop a strong GT distribution network for personal hygiene and personal care products.
- Evaluate distributor infrastructure, financial capability, sales team strength, and market coverage.
- Negotiate commercial terms and finalize distributor agreements.

General Trade Market Expansion
- Expand product availability across retail outlets, chemists, cosmetic stores, supermarkets, and FMCG counters.
- Drive geographic expansion into new cities, districts, and territories.




- Build distribution coverage and improve market penetration.
- Identify white-space opportunities and new distribution markets.

Distributor Activation & Management
- Ensure newly appointed distributors are operational and actively generating secondary sales.
- Coordinate with sales teams to drive retailer onboarding and product placement.
- Monitor distributor performance and productivity.
- Conduct regular distributor business reviews.

Channel Development
- Develop strategies for increasing retailer reach and outlet coverage.
- Support trade schemes, retailer promotions, and market activation programs.
- Work closely with field sales teams to achieve distribution targets.
- Improve product visibility and availability in General Trade channels.

Market Intelligence
- Track competitor distribution networks and market activities.
- Identify emerging markets and channel opportunities.
- Gather dist

📌 Distribution Sourcing Manager (Mumbai)
🏢 IFC Ventures
📍 Mumbai