About the Role

This role requires a balance of strategic thinking, data analysis, creative collaboration, and performance marketing excellence to drive customer acquisition, retention, and revenue growth.

Key Responsibilities
- Develop, execute, and optimize high-performing paid media campaigns across Meta platforms (Facebook, Instagram, Messenger, and Audience Network).
- Manage end-to-end campaign lifecycle including strategy, audience segmentation, budget allocation, A/B testing, scaling, and reporting.
- Drive customer acquisition, lead generation, and revenue growth through performance marketing initiatives.
- Monitor KPIs such as ROAS, CPA, CAC, CTR, CPM, conversion rates, and customer LTV.
- Build and optimize full-funnel marketing strategies for awareness, consideration, and conversion campaigns.
- Collaborate with creative, content, and design teams to develop high-converting ad creatives and messaging.
- Analyze campaign data and generate actionable insights to improve performance and efficiency.
- Manage monthly and quarterly paid media budgets effectively to maximize ROI.




- Stay updated with Meta platform changes, advertising policies, audience trends, and emerging growth strategies.
- Coordinate with analytics and tech teams for pixel implementation, conversion tracking, attribution setup, and event optimization.
- Work closely with brand and e-commerce teams to align media strategies with business objectives.
- Prepare detailed performance reports and present growth insights to leadership.

Required Skills & Qualifications
- Minimum 6 years of experience in paid media and performance marketing.
- Robust hands-on expertise in Meta Ads Manager and Meta Business Suite.
- Proven track record of scaling campaigns with measurable ROAS and revenue growth.
- Strong understanding of:
- Conversion API (CAPI)
- Meta Pixel
- Retargeting strategies
- Lookalike audiences
- Funnel optimization
- Dynamic ads
- Creative testing frameworks
- Experience with e-commerce

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📍 Sahibzada Ajit Singh Nagar