Job Summary

Key Responsibilities
- Develop and execute social media strategies aligned with business goals.
- Create and manage content calendars across all social platforms.
- Design and publish posts, carousels, reels, videos and thought leadership content.
- Work closely with sales and service teams to convert technical information into engaging content.
- Create content around patient monitoring systems, critical care solutions, respiratory care equipment, biomedical services and healthcare technology trends.
- Manage LinkedIn as the primary B2B channel for lead generation and brand positioning.
- Capture and edit photos/videos from installations, training sessions, events and customer visits.
- Monitor social media performance and prepare monthly analytics reports.
- Engage with followers, healthcare professionals and industry partners.
- Coordinate with external designers, videographers and marketing agencies when required.
- Stay updated on healthcare, medical technology and social media trends.

Requirements:




- 1 year of experience in social media management, digital marketing or content marketing.
- Strong understanding of LinkedIn marketing and B2B content creation.
- Excellent copywriting and storytelling skills.
- Experience with Canva, Adobe Creative Suite or similar design tools.
- Experience creating reels, short-form videos and carousel content.
- Knowledge of Meta Business Suite, LinkedIn Campaign Manager and analytics tools.
- Ability to simplify technical concepts into engaging content.
- Experience in healthcare, medical devices, B2B technology or industrial sectors is preferred.

Preferred Skills
- Video editing (Premiere Pro, CapCut or similar).
- Graphic design.
- Photography and videography.
- SEO and content marketing.
- AI tools for content creation and productivity.

Pay: ₹7,000.00 - ₹8,000.00 per month

Benefits:
- Adaptable schedule

Work Location: In person

📌 Social Media Executive (Andheri West)
🏢 Criticam Medical Systems
📍 Andheri West