WHAT THIS ROLE IS

We run a high-volume B2B e-commerce business with customers in the US, UK, Canada, and Australia. Right now our automated communication is underbuilt. You will fix that. You'll map the entire customer journey — from first enquiry to post-delivery follow-up — and build the automation that keeps customers engaged, informed, and buying again. This is a technical-creative role: half plumber, half copywriter.

WHAT YOU WILL OWN
- Map every stage of the customer journey and ensure no touchpoint goes unautomated
- Create flows for: new lead nurture, quote follow-up, post-purchase, review requests, re-engagement, and win-back
- Maintain list hygiene — segmentation, suppression, unsubscribe compliance across all channels
- Write or brief all copy for automated messages — tone must be sharp, human, and on-brand
- Report on open rates, CTR, conversion from automation, and unsubscribe rates weekly
- Work hand-in-glove with the Retention Marketing and Customer Success functions to align messaging





WHAT WE NEED FROM YOU
- 3+ years of hands-on experience building automation flows — not just scheduling broadcasts
- Proficiency in at least two of: Klaviyo, Mailchimp, WebEngage, MoEngage, Interakt, WABA, or equivalent
- Strong copywriting skills — you can write a follow-up message that gets a response at 2am in New York
- Data-driven mindset — you live in dashboards and optimise based on what the numbers say
- Experience with B2B or high-AOV e-commerce is a solid plus
- Understanding of deliverability, opt-in compliance (CAN-SPAM, GDPR basics), and list health

WHAT THIS IS NOT
- A campaign scheduling role — we want architecture, not just broadcast blasts
- A role where you wait to be told what to build — you're expected to audit what's missing and propose the roadmap

Pay: ₹55,000.00 - ₹62,000.00 per month

Work Location: In person

📌 Email + Sms + Whatsapp Automation (Noida)
🏢 Backdropsource
📍 Noida