Responsibilities:
- Plan and execute digital marketing campaigns on Meta (Facebook/Instagram) and Google Ads
- Manage and optimize paid campaigns to increase user acquisition and engagement
- Run and optimize app install campaigns
- Identify, onboard, and manage influencers and partnerships
- Analyze campaign performance (ROI, CAC, conversions) and continuously optimize
- Develop growth strategies to improve user retention and user activity
- Work closely with product and tech teams to improve user experience
- Experiment with recent marketing channels and strategies
Requirements:
- Minimum 1+ year experience in digital marketing
- Experience running app install campaigns on Meta and Google Ads
- Strong understanding of performance marketing and analytics
- Experience in influencer marketing or partnerships is a plus
- Ability to analyze data and make data-driven decisions
- Basic understanding of mobile apps / startup environment
- Self-driven and result-oriented mindset
Nice to Have:
- Experience in app marketing or user acquisition
- Knowledge of analytics tools (Google Analytics, Firebase, AppsFlyer, etc.)
- Experience working in startups
What We Offer:
- Opportunity to work on a fast-growing mobile platform
- High ownership and growth opportunities
- Performance-based incentives
Pay: ₹15,000.00 - ₹25,000.00 per month
Benefits:
- Flexible schedule
- Paid sick time
- Paid time off