Core Responsibilities
- Media Relations: Act as the primary point of contact for media inquiries. Develop and maintain an updated database of journalists, influencers, and media outlets.
- Content Creation: Write, edit, and distribute high-quality press releases, media kits, newsletters, and op-eds.
- Campaign Management: Assist in the planning and execution of PR campaigns and product launches to increase brand visibility.
- Event Coordination: Organize and manage press conferences, open days, and promotional events.
- Crisis Communication: Assist in drafting responses and managing communication during sensitive or high-pressure situations.
- Monitoring & Reporting: Track media coverage and social media sentiment. Prepare monthly reports on PR performance and "Share of Voice" against competitors.
- Stakeholder Engagement: Collaborate with internal marketing and digital teams to ensure PR efforts align with overall business objectives.