Campaign Management
- Build, launch and manage Meta ad campaigns across the full funnel — TOF, MOF and BOF
- Structure campaigns correctly with CBO, proper audience segmentation and clean naming conventions
- Monitor daily performance and make data-driven optimisation decisions
- Manage ad creative testing — develop hypotheses, run A/B tests, kill losers quick

Creative & Content
- Brief the creative team on ad formats, hooks and copy angles based on performance data
- Write ad copy and captions for paid and organic posts
- Identify winning creatives and brief iterations — different hooks, overlays, CTAs

Analytics & Reporting
- Own weekly performance reporting — ROAS, CTR, CPM, cost per purchase, frequency
- Use Shopify and Meta Ads Manager data together to understand the full picture




- Identify trends, flag issues early, and come with solutions not just observations

Growth & Strategy
- Research competitor brands and ad strategies — stay ahead of what's working in the D2C jewellery space
- Suggest and test new audience strategies, creatives and campaign structures
- Support festival and seasonal campaign planning (Diwali, Navratri, Valentine's Day, wedding season)

Pay: ₹10,235.11 - ₹36,072.19 per month

Application Question(s):
- Worked with a fashion/jewellery brand before?

Work Location: Hybrid remote in Thane, Maharashtra (Thane)

📌 Performance Marketing Executive (Thane)
🏢 Shvetah Accessories
📍 Thane