Key Responsibilities
- Plan, create, and manage ad campaigns on Facebook Ads Manager
- Generate quality leads and reduce CPL (Cost Per Lead)
- Perform audience research, targeting, and retargeting strategies
- Monitor campaign performance and optimize ads regularly
- A/B test creatives, copies, and landing pages
- Coordinate with creative and content teams for ad creatives
- Prepare daily/weekly performance reports

Requirements:
- 1-3 years of experience in Meta Ads (Facebook & Instagram)
- Robust understanding of campaign structure, pixel tracking, and conversion API
- Experience in lead generation campaigns (education/real estate preferred)
- Basic knowledge of funnels, landing pages, and ad creatives
- Analytical mindset with data-driven decision-making
- Good communication and reporting skills

Preferred Skills
- Experience with CRM tools
- Knowledge of other platforms like Google Ads is a plus
- Ability to handle multiple campaigns simultaneously

Work Location: In person

📌 Meta Ad Executive (Kanpur)
🏢 Prits IT Solutions
📍 Kanpur