About QI Spine

QI Spine is India’s leading chain of specialized non-surgical spine care clinics focused on treating back, neck, and joint problems through evidence-based care, AI-powered diagnostics, and advanced technology.

Role Overview

As a Performance Marketing Manager, you will lead QI Spine’s patient acquisition engine by scaling digital marketing efforts across paid channels and driving qualified leads for clinic visits. This is a high-impact role requiring robust analytical rigor, hands-on campaign management expertise, and a performance-first mindset.

You will own end-to-end planning, execution, optimization, budget management, and ROI reporting across all digital performance initiatives.

Key Responsibilities

Paid Performance Marketing
- Manage and scale performance marketing campaigns across Google Ads (Search, Display, PMax), Meta Ads, YouTube, and programmatic platforms:
- Drive qualified patient leads and optimize campaigns for maximum conversion efficiency
- Plan and manage campaign budgets while ensuring optimal channel allocation and ROI





Campaign Optimization & Analytics
- Track and optimize key performance metrics including CPA, CPL, ROAS, CTR, and conversion rates:
- Conduct daily performance monitoring and campaign optimization to improve efficiency and scale
- Build data-driven insights and reporting dashboards for leadership review

A/B Testing & Growth Experiments
- Execute structured A/B testing across creatives, landing pages, audience cohorts, bidding strategies, and geographies
- Continuously experiment with new growth opportunities to improve conversion performance

Creative & Conversion Collaboration
- Work closely with content, design, and medical teams to develop high-converting ad creatives and landing pages
- Ensure all digital assets are conversion-focused, patient-friendly, and aligned with brand communication

Local SEO & Integrated Marketing
- Optimize Google My Business (GMB) profiles, local SEO initiatives, and online rep

📌 Performance Marketing Head (Kurla)
🏢 Qi Spine Clinic
📍 Kurla