Key Responsibilities:
- Plan, execute, and optimize paid campaigns on Facebook Ads Manager (Meta Ads)
- Manage performance marketing campaigns for product-based businesses (E-commerce/D2C)
- Create and scale campaigns (TOF, MOF, BOF funnels)
- Perform audience targeting, retargeting, and lookalike strategies
- Monitor KPIs like ROAS, CPA, CTR, and conversions
- A/B test creatives, copies, and landing pages
- Collaborate with creative team for ad creatives and video content
- Analyze campaign performance and generate reports

Requirements:
- Hands-on experience with Facebook Ads Manager:
- Robust understanding of performance marketing & conversion funnels
- Experience in product-based/E-commerce brands is a must
- Knowledge of Pixel tracking, events setup, and attribution
- Analytical mindset with data-driven decision-making
- Familiarity with Google Analytics is a plus

Job Types: Full-time, Permanent

Pay: Up to ₹38,000.00 per month

Work Location: In person

📌 PPC Executive- Meta Ads (Surat)
🏢 Aviyana venture
📍 Surat