Job description

Roles and Responsibilities
- Run day to day social media and search engine optimization audits to ensure best practices are being used
- Create and monitor Google Ads marketing campaigns and coordinate with the graphics team to create engaging display ads
- Campaign management on Google, Bing & FB, LinkedIn including campaign optimization as per CTR and CPL goals CTR (click through rate) CPL (cost per lead)
- Develop digital media strategies aligned with the company's business goals
- Budget monitoring, Ad copy optimization, search query analysis, negative keyword identification
- Measure and create performance reports of all digital marketing campaigns and assess against goals (ROI and KPIs)
- Identify trends and insights and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies through digital marketing

Educational Experience:
- Bachelors or masters degree in marketing or a related field
- Proven working experience in digital marketing,



particularly within the industry
- Experience in optimizing landing pages and user funnels
- Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
- Experience with A/B and multivariate experiments
- Working knowledge of HTML, CSS, and JavaScript development and constraints

Pay: ₹30,000.00 - ₹40,000.00 per month

Perks:
- Cell phone reimbursement
- Food provided
- Health insurance
- Leave encashment
- Paid sick time
- Paid time off
- Provident Fund

Ability to commute/relocate:
- Chandigarh, Chandigarh: Reliably commute or planning to relocate before starting work (required)

Education:
- Bachelor's (required)

Experience:
- Digital marketing: 3 years (required)
- total work: 3 years (required)

Work Location: In person

📌 Digital Marketing Executive (Chandigarh)
🏢 Mango Grove Hotel
📍 Chandigarh