Role Overview

This role focuses on performance ad thinking across formats like statics, carousels, memes, and

short-form videos. You will work on creative strategy and ad ideation for a kids' D2C brand — not

video production or social media management.

Key Responsibilities
- Research high-performing ads and competitor creatives in kids, parenting, and D2C categories
- Identify storytelling patterns, emotional hooks, and formats that resonate with Indian parents
- Generate ad concepts and messaging angles across awareness, consideration, and

conversion stages
- Write sharp creative briefs — hooks, formats, angles — that designers and editors can execute

directly
- Build structured creative testing batches across statics, carousels, reels, and short-form video
- Analyse CTR, ROAS, and conversion data to understand what's working and what to kill
- Brief UGC creators, mom influencers, and educator partners for authentic content
- Own the content calendar across launches, festive campaigns, school season, and gifting





moments
- Understand how creatives impact CTR, conversions, and repeat purchase

Requirements:
- Robust interest in ads, brand creatives, and what makes people click and buy
- Good visual understanding — premium vs viral vs mass-market aesthetics
- Ability to identify patterns in ads and articulate why they work
- Emotional understanding of the Indian parent — what builds trust, urgency, and love for a kids'

brand
- Basic knowledge of Meta / Instagram ads and the D2C funnel
- Clear thinking and structured idea presentation — you brief well, you communicate well
- Comfortable working fast, testing often, and iterating without losing brand consistency

If you're curious about why parents click, trust, and buy for their children — this role is for you.

Pay: ₹18,437.00 - ₹50,699.03 per month

Work Location: In person

📌 Content Strategist (Noida)
🏢 WishLuck
📍 Noida