This is not just a blogging role. You'll own a diverse content portfolio spanning Superworks' products — HRMS, Payroll, ATS, Performance, Project Management, and more — creating content that speaks directly to our audiences: HR managers, business owners, finance teams, and operations leaders.

KEY RESPONSIBILITIES

Blog Posts & Long-Form Content

→ Research and write SEO-optimized blog posts on HR, payroll, workforce management, productivity, and SaaS trends

→ Produce thought-leadership articles that position Superworks as an authority in the HRTech space

→ Translate product features (e.g., auto payroll, attendance tracking, OKR tools) into practical, reader-friendly guides

→ Build content around high-intent keywords targeting HR managers, business owners, and operations leaders

Social Media Content

→ Write engaging captions, hooks, and carousel copy for LinkedIn, Instagram, Twitter/X, and Facebook

→ Script short-form reels and video content highlighting product use cases, customer wins, and HR tips





→ Develop platform-specific content strategies — what works on LinkedIn for HR pros vs. Instagram for brand visibility

→ Repurpose long-form content into bite-sized social formats to maximize content distribution

Ad Copy & Performance Marketing

→ Write high-converting ad copy for Google Search, Display, LinkedIn, and Meta campaigns promoting Superworks products

→ Develop multiple copy variants for A/B testing on paid campaigns — headlines, descriptions, CTAs

→ Collaborate with the performance team to align messaging with campaign goals (demo bookings, free trials, sign-ups)

Landing Pages & Website Content

→ Write and refresh product landing pages for all Superworks modules (HRMS, Payroll, ATS, Super Chat, etc.)

→ Craft explicit, benefit-driven copy that speaks to pain points of HR, finance, and ops decision-makers

→ Optimize landing page content for both SEO and conversion rate — balancing discoverability with persuasion

Sales Enablement & Collaterals

→ Cr

📌 Content Writer (Ahmedabad)
🏢 SuperWork
📍 Ahmedabad