Role Overview:
Key Responsibilities:
- Plan and execute result-oriented digital marketing campaigns to drive admissions and brand awareness.
- Manage and grow social media platforms (Instagram, Facebook, etc.) with engaging and child-friendly content such as posts, reels, and stories.
- Run and optimize paid campaigns (Google Ads & Meta Ads) focusing on lead generation and conversions.
- Develop content strategies highlighting school activities, events, student achievements, and unique offerings.
- Improve website visibility through SEO strategies and ensure updated, relevant content.
- Track campaign performance, analyze data, and generate insightful reports to improve ROI.
- Manage online listings, reviews, and brand reputation across platforms.
- Coordinate with internal teams for photoshoots, events, and content creation.
- Stay updated with the latest trends in digital marketing, especially in the education sector.

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Required Skills & Qualifications:




- Basic to intermediate knowledge of SEO, SEM, and social media marketing.
- Hands-on experience with Google Ads and Meta Ads Manager.
- Solid content creation skills with a creative and storytelling approach.
- Understanding of parent psychology and education marketing is a plus.
- Analytical mindset with the ability to optimize campaigns based on data.
- Excellent communication and coordination skills.
- Basic knowledge of MS Office and digital tools.

Key Performance Indicators (KPIs):
- Number of qualified admission leads generated
- Cost per lead (CPL) and campaign ROI
- Social media engagement and growth
- Website traffic and conversion rates

Job Types: Full-time, Part-time

Pay: ₹8,000.00 - ₹20,000.00 per month

Expected hours: 5 per week

Work Location: In person

📌 Digital Marketing Assistant (Bhopal)
🏢 FORTUNE EDUCARE
📍 Bhopal