1. Marketing Strategy & Planning
- Develop annual marketing plans and budgets aligned with business objectives.
- Conduct market research and competitor analysis to identify opportunities and threats.
- Define product positioning, pricing strategy, and go-to-market plans.

2. Product Management
- Manage the product portfolio including admixtures, waterproofing, grouts, sealants, flooring systems, repair and protection products, etc.
- Coordinate with R&D; and technical teams for new product launches and performance improvements.
- Prepare technical literature, data sheets, and case studies.

3. Brand Development & Promotion
- Develop and execute brand-building activities through digital, print, and on-ground channels.
- Organize technical seminars, webinars, trade shows, and exhibitions.
- Collaborate with distributors and applicators for joint marketing programs.

4. Sales Support




- Generate qualified leads through campaigns and marketing initiatives.
- Develop sales tools: brochures, presentations, digital assets, etc.
- Support regional sales teams with product training and technical presentations.

5. Stakeholder Engagement
- Build relationships with consultants, architects, contractors, and project owners.
- Participate in industry associations and forums to enhance company visibility.

6. Reporting & Analysis
- Monitor marketing KPIs, campaign performance, and market trends.
- Provide periodic reports and insights to management for strategic decisions.

Job Type: Permanent

Pay: ₹25,000.00 - ₹30,000.00 per month

Advantages:
- Cell phone reimbursement
- Provident Fund

Work Location: In person

📌 Sales & Marketing Executive (Hosur)
🏢 MAPEI
📍 Hosur