Responsible for driving online growth through SEO, Meta ads, analytics, and AI-assisted marketing tools, ensuring consistent reach, leads, and brand visibility for the institute.

Requirements:
Marketing & Strategy

SEO (On-page, Technical SEO basics, Local SEO, EEAT)

Meta Ads (Facebook & Instagram campaigns)

Lead generation & funnel optimisation

Audience targeting & retargeting

Content-driven growth strategies

Analytics & Performance

Google Analytics 4 (GA4)

Meta Ads Manager insights

Conversion tracking & A/B testing

ROI, CTR, CPC, CPA analysis

AI Tools (VERY IMPORTANT - 2026 Ready)

AI for ad copy & headline generation (ChatGPT, Claude, Gemini)

AI for keyword research & SEO optimisation

AI tools for audience research & creative testing

Prompt writing for marketing use cases

AI-assisted reporting & performance summaries

Automation & Efficiency

Basic marketing automation tools

Campaign scheduling & optimisation

Using AI to reduce manual work & scale output

Soft Skills

Data-driven thinking

Ability to collaborate with design & content teams

Budget awareness & optimisation mindset

Job Types: Full time, Permanent

Pay: ₹12,000.00 - ₹25,000.00 per month

📌 Digital Marketing (Kozhikode)
🏢 Ghaya Institute
📍 Kozhikode