Key Responsibilities:
- Plan, execute, and optimize ad campaigns across marketplaces.
- Set monthly, category-wise, and SKU-level advertising budgets aligned with sales targets and ROI goals.
- Optimize conversion rates through targeted campaigns, promotional offers, and strategic discount planning.
- Manage the overall e-commerce marketing budget, ensuring effective allocation across different channels and marketplaces.
- Track expenditures regularly and ensure campaigns remain within the allocated budget while maximizing results.
- Monitor ACoS, ROAS, CTR, CPC, conversion rates, and other key performance metrics.
- Identify high-performing SKUs and scale campaigns strategically.
- Plan and execute promotional campaigns during marketplace sale events and mega sale periods.
- Conduct keyword research and competitor analysis to improve campaign performance.
- Coordinate with listings, catalog, and design teams to improve creatives and product pages for better ad performance.
- Prepare daily/weekly/monthly performance reports with actionable insights.




- Continuously optimize ad spends to improve profitability and reduce wasted spend.

Required Skills:
- Strong hands-on experience with Amazon Ads, Flipkart Ads, and other marketplace advertising platforms.
- Proven experience in managing and controlling digital marketing budgets.
- Robust analytical skills with advanced Excel knowledge.
- Deep understanding of e-commerce performance metrics and sales funnels.
- Ability to plan and execute high-impact marketplace sale campaigns.
- Result-oriented mindset with strong ownership and accountability.

Min - 4yrs of experience is required

Pay: ₹30,000.00 - ₹35,000.00 per month

Ability to commute/relocate:
- Kolkata, West Bengal: Reliably commute or planning to relocate before starting work (required)

Application Question(s):
- Do you have any experience in running Amazon AD campaigns?
- Have you ever worked for any eCommerce retailer?
- What is your current salary?
- What i

📌 Digital Marketing Executive (Kolkata)
🏢 Whole9Yards Online
📍 Kolkata