About the Role

We are looking for a Growth Associate who can help CricHeroes Store grow by understanding our users deeply.

This role involves calling users, conducting discovery interviews, managing giveaways, collecting feedback, and running small-scale experiments to validate ideas and improve user experience.

This role sits best between growth, user insights, and execution.

Responsibilities

1. User Discovery & Communication
- Call users to understand their buying behaviour, pain points, and expectations.
- Conduct structured and semi-structured user interviews.
- Gather voice notes, quotes, and insights directly from users.
- Build a repository of user insights for the growth and product teams.

2. Manage Giveaways, Feedback & Testimonials
- Run giveaways and sampling campaigns end-to-end.
- Coordinate user selection, communication, deliveries, and follow-ups.
- Collect video testimonials, product reviews, and feedback.
- Ensure users share useful insights after trying products.

3. Run Small-Scale Experiments




- Support in setting up user engagement experiments inside the app.
- Run A/B tests or behavioural experiments using internal tools.
- Evaluate experiment performance and share learnings.

4. Insights & Reporting
- Combine qualitative insights (calls, interviews) with basic data points.
- Identify trends in user behaviour and build easy reports.
- Present findings and suggestions to the Growth Lead (you) and product teams.

5. Cross-Team Coordination
- Work with designers for simple creatives for giveaways or user outreach.
- Coordinate with operations for shipping giveaway items.
- Collaborate with product/growth to refine user journeys based on insights.

6. Light Communication Support
- Write short, clear product messages, user outreach scripts, and follow-up nudges.
- Create communication templates for interviews and feedback requests.

7.Process Ownership
- Maintain an experiment calendar, define success metrics, and track performance.
- Talk to

📌 Growth Associate (Gujarat)
🏢 CricHeroes
📍 Gujarat