Job Title: Offline Marketing

Company: Hoora Technologies

Location: Nagpur (On-field & Office)

Reports to: Founder

Experience: 3- 6 years in BTL, Field Marketing

Employment: Full time

Job Mission

Your mission is to make Hoora a household name in Nagpur. You will own the brand's physical presence, driving customer acquisition through high-impact ground activations, BTL (Below-The-Line) activities, and strategic local partnerships. You are responsible for turning "visibility" into "service bookings."

Key Responsibilities

1. Ground Activations & BTL Strategy
- Society & Corporate Tie-ups: Plan and execute weekend "service camps" in residential societies, tech parks, and corporate hubs to drive immediate sign-ups.
- Events & Malls: Organize and manage stalls/displays in high-footfall areas like malls and petrol pumps to demonstrate Hoora’s value proposition.
- Collateral Management: Oversee the design, printing, and distribution of physical assets—flyers, banners, standees, and "doorstep hangers."

2. Strategic Partnerships & Alliances
- Local Ecosystem:



Build relationships with local car dealerships, multi-brand garages, insurance agents, and spare-parts retailers for cross-promotional activities.
- Vendor Management: Identify and manage high-quality printers, fabricators, and event agencies to ensure timely execution within budget.

3. Brand Visibility & Standardization
- Fleet Branding: Ensure every Hoora service vehicle and personnel on the road acts as a mobile billboard, maintaining strict brand hygiene.
- Visual Merchandising: Own the branding at physical touchpoints and partner outlets to ensure a premium look and feel.

4. ROI & Performance Tracking
- Lead Tracking: Implement mechanisms (QR codes, unique promo codes) to track the ROI of every offline activity.
- Data Reporting: Provide weekly reports to the Founder on lead generation costs (CAC) from offline channels versus online performance.
- Experience (mandatory): 3-6 years in Offline Marketing or

📌 Offline Marketer (Nagpur)
🏢 Hoora Technologies
📍 Nagpur