Purpose of
Job: As Product Champion,
demonstrates excellent knowledge and practice in sales &
marketing, and fully exploits the full market potential of Abbott
EPD products To manage and market the company’s
entire product range (including all therapy areas) through the developing, planning, implementing, measuring
and being accountable for brand plans which optimize profitability,
market share and revenue growth in the short and long
term. Develops marketing strategies, plans, and
tactics together with all other necessary elements and effectively
communicates these to the sales teams in order to ensure proper
implementation thereof to our
customers.
Key
Accountabilities, Responsibilities and
Deliverables:

To
effectively communicate/design communication material for product
advantages to all the relevant stakeholders in the value chain
(Private sector + State Sector) To prepare and
present marketing business plan (brand plans) per promoted product
on an annual basis To provide strategic product
direction & to create and execute product tactical plans




aligned with strategy within specified time frames via the sales
force and to measure quantitatively and qualitatively
thereafter Maintain key customer and opinion
leader contact to maximize Abbott EPD product performance in the
respective therapeutic fields and support current and future
objectives To maintain and improve product
knowledge of the sales force and sales managers and to continually
update knowledge on the product, competitors and therapeutic
area To achieve targets for sales, grow market
share, profit contribution and market penetration for all assigned
product(s) (i.e. entire portfolio
PLN)

To
monitor budgets for and control allocated promotional expenditure
for the product(s) Manage the new product
introduction (NPI) process and ensure uploading of relevant BCFs
after obtaining approval from Marketing Manager/General
Manager Planning and implementation of product
launches, including HCP education, promo

📌 Marketing Planning Manager (Mumbai)
🏢 Abbott Laboratories
📍 Mumbai