1. Multi-Channel Strategy & Market Expansion • Design and execute a unified sales strategy spanning General Trade, Modern Trade, HORECA, E commerce/Q-commerce, and Institutional/B2B channels.
• Decide the right channel mix and sequencing by geography and product line, rather than defaulting to any single channel.
• Identify and prioritise high-potential segments, including:
◦ General Trade (kirana, wholesale, distributor-led retail) ◦ Contemporary Trade (supermarkets, hypermarkets, chain stores) ◦ HORECA — hotels, restaurants, cafés, catering, corporate dining, cloud & institutional kitchens ◦ E-commerce & quick-commerce platforms ◦ Institutional and bulk/B2B supply (corporates, facility management, government/PSU canteens)
• Lead expansion beyond Bengaluru into other major urban and adjacent markets, building a phased city/region rollout plan.
2. Distribution Network Development
• Build, appoint, and manage a robust distributor, super-stockist, and C&F; network across channels and geographies.
• Set distributor onboarding norms, territory mapping, credit terms,



and performance benchmarks. • Drive primary and secondary sales discipline; monitor distributor ROI, stock health, and fill rates.
• Build direct-to-retail and direct-to-key-account capabilities where they improve margin or control.
3. Revenue & P&L; Ownership
• Own overall sales revenue and channel-wise P&L; targets.
• Drive growth through new account acquisition, distribution expansion, key account development, and institutional contracts.
• Set and track channel-wise budgets, achieve volume/value targets, and optimise trade spend for profitable growth.
4. Key Account & Institutional Relationships
• Build strategic relationships across:
◦ Modern trade chains and regional retail groups ◦ Hotel groups, restaurant chains, and catering companies ◦ Facility management and corporate food service providers ◦ E-commerce/Q-commerce category and account teams
• Manage senior stakeholder relationships — Category Managers, Exe

📌 "Executive - Sales & Marketing"_Team Leader (Bengaluru)
🏢 Satchmo Foods Private
📍 Bengaluru