Designation
Senior Manager - Marketing, Spices

Function
Marketing
Location
Mumbai
Reporting To
Vice President, Staples

Job Description

What are the Key Deliverables in this role?

Financial/Business Outcomes:
- Anchor the volume, revenue and profitability targets for the brand, by working closely with cross functional teams and proactively solving for business challenges
- Monitor & ensure brand profitability including Revenue, Gross Margins & MAPE through relevant price & cost interventions.
- Develop and implement annual marketing plan for the category to achieve the volume and revenue target and improve profitability of the category
- Ensure adherence to media planning process and timelines, creation of solid media plans, discipline of regular reviews
- Deliver growth by improving brand health metrics such as awareness, offtakes, market share, penetration & distribution
- Responsible for demand generation as well as co-leading trade schemes with Shopper Marketing team
- Independently lead brand strategy and devise GTM accordingly to deliver portfolio growth




- Get a strong category and competition understanding to identify growth opportunities
- Expand margins by leading cost saving initiatives with Cross functional teams
- Work and improve on 6Ps of the assigned brand to ensure delivery of business and brand metrics

Customer Service:
- The brand needs strong ability to unlock insight – to find the way to win in the competitive context – and then design and execution of marketing assets including ATL/ BTL/ team engagements and festive campaigns.
- Be the voice of consumer and deliver strong consumer actionable insights & convert them into impactful trade and consumer activations/ initiatives to grow business metrics
- Conduct analysis using internal & external reports/research and implement data driven brand initiatives.

Internal Processes:
- Work closely with Shopper & Trade Marketing, Sales teams to analyze sales & market data to develop & deliver relevant

📌 Senior Manager (Mumbai)
🏢 Tata Consumer Products
📍 Mumbai