Job Description
Key Responsibilties:
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- Develop creative strategies and advertising angles across Meta, Google, video, and social.n
- Define hooks, messaging, storytelling, and creative direction based on customer insights.n
- Brief and manage a team of editors, designers, motion artists, photographers, and creators.n
- Plan and execute creative testing across concepts, hooks, formats, and variants.n
- Analyze creative performance metrics such as hook rate, hold rate, CTR, CPA, and creative fatigue.n
- Build a structured learning system by documenting creative performance and insights.n
- Manage creative execution across Meta, Google, YouTube, Performance Max, and Demand Gen.n




- Align paid and organic social content to maintain a consistent brand story.n
- Plan creative production and asset development around seasonal campaigns and peak periods.n

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n Requirements:
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- 4–7 years of experience in a D2C brand or performance agency.n
- Solid creative strategy and performance marketing experience.n
- Proven portfolio of sales-driven advertising creatives.n
- Strong understanding of Meta, Google, video, and social platforms.n
- Comfortable with creative performance metrics and data.n
- Strong team and creator management skills.n

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📌 Creative Strategist (Noida)
🏢 The LHR Group
📍 Noida