Job Description - Social Media & Digital Marketing ExecutiveCompany

Mikky Publication Services Private Limited

Position

Social Media & Digital Marketing Executive

Location

Gurugram

Profile Summary

Key Responsibilities
- Plan, execute, and optimize Meta Ads campaigns across Facebook and Instagram for lead generation and brand growth.
- Manage the company's Social Media platforms, including content planning, scheduling, publishing, and audience engagement.
- Develop and implement Social Media Marketing strategies to increase brand awareness and online presence.
- Handle SEO activities, including keyword research, on-page optimization, website content optimization, and link building.
- Monitor SEO performance, organic traffic, rankings, and website visibility and identify opportunities for improvement.
- Drive qualified leads and traffic through Meta Ads, SEO, organic social media, and paid marketing campaigns.
- Conduct A/B testing of ad creatives, copy, audience targeting, and landing pages to improve campaign performance and ROI.




- Track and analyze campaign performance using Meta Business Suite, Google Analytics, Google Tag Manager, and other relevant tools.
- Coordinate with content writers, designers, and developers for Social Media content, SEO content, creatives, and high-converting campaigns.
- Stay updated with the latest Social Media trends, Meta Ads updates, SEO techniques, and digital marketing strategies.
- Prepare performance reports and provide actionable insights to management.

Required Skills:
- Graduate in any relevant field.
- 1+ year of experience in Social Media Marketing, Digital Marketing, or a related role.
- Strong knowledge of Social Media Marketing and Meta Ads.
- Practical understanding of SEO, keyword research, on-page SEO, and link building.
- Knowledge of Google Ads, Google Analytics, and SEO tools.
- Positive written and verbal communication skills.
- Basic knowledge of content creation, Canva, and copywriting.
- Good understanding

📌 Social Media Executive (Gurugram)
🏢 Mikky Publication Services
📍 Gurugram