Role : Product Marketing Manager
Location: Bangalore
Work Mode: Work From Office (WFO)
Working Days: Monday-Friday
Experience: 8-10+ Years
Employment Type: Full-time
Qualification: MBA from a reputed university

The Prospect:
We are looking for a Product Marketing Manager who can bridge market insights, product strategy, customer needs, sales execution, and go-to-market.

This is a high-ownership role for someone who enjoys being close to customers, understanding market gaps, shaping product propositions, building GTM strategies, and working closely with product, engineering, sales, finance, and marketing teams.

Key ResponsibilitiesMarket & Product Strategy:
- Conduct market research to identify valuable, unaddressed customer needs and market opportunities.
- Analyze competitors and present market opportunities and competitive differentiators to management.
- Identify and prioritize customer-valued product attributes across competing and Innoviti offerings.
- Translate market insights into product and roadmap recommendations.




- Continuously study customer and competitive requirements to refine the product roadmap.
- Define product metrics and targets, including market share, revenue, and gross margin.

Customer & Product Experience
- Identify different product users across customers and internal teams.
- Build a detailed understanding of users' day-to-day journeys and pain points.
- Work closely with product design teams to translate insights into user stories and experiences.
- Participate in engineering and product design stand-ups and provide ongoing market and customer feedback.
- Track customer issues and feedback and work with business operations to protect customer satisfaction, brand, and usage targets.

Positioning, Pricing & Packaging
- Develop and continuously refine the product's value proposition.
- Own pricing and packaging strategy in collaboration with Finance and other stakeholders.
- Identify and eliminate barriers to adoption, including awaren

📌 Product Marketing Manager (Bengaluru)
🏢 Kiara Global Services
📍 Bengaluru